NOBODY CARES WHAT YOU WANT TO SAY!
Nobody Cares!
Believe it or not, it's true - not single person in your audience cares about you. You and your story. You and your success. You and your obstacles. You and your genius ideas.
Believe it or not, it's true - not single person in your audience cares about you. You and your story. You and your success. You and your obstacles. You and your genius ideas.
Even if your mom, spouse, or kids are in the audience - they don't care about you either.
Humans are an egotistical lot. Only they care about is themselves. To be honest we love our name the most, even if we say to others even sometimes ourselves that we don’t love our name.
That doesn’t mean we don’t like
other person, we hear the story of success and adventure, because it affects
us, it gives us the ambition and push to start believing that we can do. Why do
you think, that underdog stories are the most successful stories in the world.
Its one and only because it’s helps us to believe that we can do it, we also
can be the best, in short it suits our egoism.
While constructing a speech this is the first thing that we have to make sure, that in our speech there is something that the audience can relate to, something that can suit their self-interest.
Your, audience needs a reason to
care that is in their self-interest - because they only want to hear what you
have to say if it benefits THEM.
Those benefits don't have to be major. They may simply come in the entertainment value of your talk. More likely, for the average Non-Celebrity Speaker, the benefits will come in the form of your process - your solution to their problem, their pain.
Human has a tendency to relate easier to “problem” and “pain.” These are the money words. Once they can see that you are talking about their pain and solution, the victory is yours.
Those benefits don't have to be major. They may simply come in the entertainment value of your talk. More likely, for the average Non-Celebrity Speaker, the benefits will come in the form of your process - your solution to their problem, their pain.
Human has a tendency to relate easier to “problem” and “pain.” These are the money words. Once they can see that you are talking about their pain and solution, the victory is yours.
So its our job to show them the
pain in the beginning of the presentation to have them listening instead of
playing “Candy Crush” or “Temple Run” in their smart phones.
If you ARE a celebrity speaker,
their pain may simply be that they don't understand how you got to be you.
Envy. So you let them know right away you're going to give them
behind-the-scenes access to being you, so THEY can find hope that THEY can
be more like you.
But for Non-celebrity
speakers(like ourselves, at least me for sure) here are few bullet points for
invoking the pain.
Leadership – To climb up the ladders
of success, is everybody’s dream. The more they climb more they want. Humans
are never satisfied with what they have, show them how you can help them with
this pain. Show them that you have a way to start solving this pain. Winston Churchill
once said “There never will be enough for
everything while the world goes on. The more that is given the more there will
be needed.”
Communication - poor
communication destroys companies, slows productivity, and sours relationships
of every kind. There is never a person who don’t want to improve his speaking capabilities.
Even the best speaker have to look a way to suppress his nervousness as he goes
up to speak
Failure – Can you quote any
success that doesn’t have a failure associated with. As we say that “Failures are pillars of success”. Maximum
persons if not all asks questions “How
may pillar left” ? Use this to show the light at the end of the tunnel.
Its not that hard to find the
pain. Every step in the world is associated with some pain, be it financial,
physical, emotional, or spiritual well-being to some degree. Point out the pain
and them show them you have been there, you have gone through them. And share
with them a promise that by the end of the presentation you will show them the “PAIN
RELIEF”. If you can do this convincingly, they will lend you their attention, without
any questions asked
Most of us start speaking because
we want to hear ourselves talk, we want to share our stories, our success, our
message. We enjoy the attention. Those that are successfully STAY in speaking
learn to understand their audience first and give them the first priority. As a
result the audience gets a filtered version of what Speakers want to say suiting
their interest.
So when you are drafting a speech
or a message begin asking “So What?” The best approach is finding a person that
can do it for you.
Remember until you give the
audience a reason to care - a pain that
they can associate with, they will never listen. They surely don’t want to
listen how awesome you are? The irony is, just making them your first priority,
giving them the attention; you would achieve what you want.
It has to be all about them, to achieve what your dream.
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